To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

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James Fisher-Clegg is a freelance writer from Vancouver, Washington. He graduated from Eastern Washington University where he earned a degree in Film. In high school, he discovered his love of ...

The new regime at DC Studios, led by James Gunn and Peter Safran, has already started putting their stamp on the division’s output with rebooted film and TV slate. Now they are also revamping the ...

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo—a buff bull—is an in-your-face exclamation mark on the hoods of the wedge-shaped ...

It's like that golden oldie that you hadn't heard in a while and can't wait to hear again ... and again after that. The Jets' legacy logo is back and better than ever. The modernized Sack Exchange ...

With Super Bowl LVIII officially in the books, the NFL has already started the process of looking ahead to Super Bowl LIX in New Orleans by unveiling the logo for the game. The league almost always ...

It’s true, on the most elemental level, that all one really needs to “make a movie” is a camera and a subject to point it at. Since the advent of the motion picture camera, people have been capturing ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...