Credit: Heinz Thanks to strict sponsorship rules at the World Cup tournament, brands are being quite literally covered up.

Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

One American has now decided that Portugal is going to win the 2026 World Cup based on the Super Bowl conspiracy. At the ...

A viral World Cup script conspiracy theory reveals how FIFA hides the tournament winner in plain sight. Find out which ...

A giant white tarp draped over the iconic Levi's logo at a FIFA World Cup stadium was meant to make the brand disappear.

Everyone's jumping on the brandwagon.

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of ...

A TikTok posted by a stadium worker @nvmjvlissa at the 2026 FIFA World Cup shows her narrating how she was told to cover the ...

FIFA has stadiums change their names and cover up sponsor logos during the World Cup. Here's why.

It's not a prank – Levi's really did change its logo on Instagram because of the World Cup. This comes after FIFA covered the ...

Giant white cloths are covering up a logo that is still easy to identify.